meCUE 2.0

Component model of User Experience (CUE)

The structure of the questionnaire is based on the analytical Component model of User Experience from Thuering & Mahlke (2007). This so-called CUE model distinguishes between the perception of instrumental and non-instrumental product qualities. A major role as integral for the formation of specific consequences of use (e.g. acceptance and overall assessment) play emotions. It is assumend that they have a mediating function between product appraisals and behavioral consequences. The subjective experience is influenced through interaction characteristics, which relate to the product, the user and the context of use.

Structure of meCUE

The meCUE questionnaire allows for the modular evaluation of key aspects of User Experience. The questionnaire consists of five separately validated modules that relate to the perception of different product characteristics (usefulness, usability, visual aesthetics, status, commitment), to users emotions (both positive and negative emotions) and to consequences (product loyalty and intention to use). The fifth module allows for a global assessment of the product.